


Since August 24, 2011, the landscape changed dramatically. Before it launched, the $0.99 price tag was mostly associated with self-published novels. Kindle Daily Deal is one of the most important factors in switching price expectations of Kindle users. If you buy 10 books per year that are featured in the Kindle Daily Deal, you can save $60 (who knows, maybe even for a next-generation Kindle)-although this would only due to the fact that you’re checking Kindle Daily Deal every day, and are open to read books from various genres and authors. To be closer to life: if you bought just 10 Kindle Daily Deal books, you would: Therefore, based on the figures from the report, we could say that, theoretically, in the first year, if you were buying Kindle Daily Deal books every day, you would: I’ve been observing Kindle Daily Deal on a regular basis, and haven’t noticed any downward or upward trend in prices and discounts. Below is one of the charts, showing a price split: In October of last year, I prepared a report about Kindle Daily Deal, based on its first fifty books. What’s more important: frequent visitors who buy a lot more than just e-books from Daily Deal. It’s interesting to observe how Kindle Daily Deal is doing and how it evolves, as it is Amazon’s important tool in turning Kindle owners from occasional users into frequent visitors. Since that time, the discount mantra comes back every night around 12:00 AM, Pacific time. Yesterday’ price – $5.59, today’s discount – $4.20, Kindle Daily Deal price – $1.39. The first featured book was The Miraculous Journey of Edward Tulane by Kate DiCamillo. A year ago, on August 24, 2011, the Kindle Daily Deal was launched.
